English Alpine Champs, a resource for tourism in Bormio


Bormio, 02/24/2012 – The English Alpine Champs got done just just a week ago and it is now time to draw a conclusion. The ski area of BormioSki gave hospitality to the 16th annual Championships, hosted by Snowsport England and sponsored by Energiapura.

The event was run successfully and the English tourists were very happy with their holidays spent in Bormio. Andrea Grant, communication manager of the Champs: " The event was run successfully by a force of volunteers who gave up their time to offer support in roles such as organisation, officials, course crew and media. The resort of Bormio gave teams, supporters and coaches an inviting atmosphere to sink hot chocolates and devour Italian pizzas in between extreme descents by the athletes. The facilities Bormio offers our racers are second to none with excellent pistes for racing and training. Bormio is a family friendly resort and has excellent facilities for our skiing and non-skiing parents and enables them to spectate at both Stella Alpina and Stelvio".

The event has brought a total of 60 minis (under 10) 160 Children,( 11 to 14) and 120 GB FIS racers, and 100 international racers from 29 different countries being represented. The whole week counted over 750 tourists from Great Britain.

Also this year the English Champs had the chance to put themselves on display giving an opening parade along Via Roma on the opening Saturday which was enjoyed by over 150 racers, coaches and parents.

Pasquale Canclini, BORMIOSKI technical manager and Kevin Webb, chief of Champs

Tim Fawke, Chief Executive for Snowsport England said, “These Championships have ran really well. We have seen some tough racing in this excellent resort which has been great to be a part of and I would like to thank everyone who has supported the event and send our congratulations to all the athletes involved.”

BormioSki is already working on signing a new deal with the English in order to host the Championships again in the future. We believe in this event which brings big numbers and connect us with the British turism that has been severely dropping  for the last few years. Our hope is to have the support of the local government and the community to make the event grow and be confirmed for the future editions.

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