Bormio Ski: what’s new for the winter 2022/2023 

Dynamic prices of the ski pass, fun areas and the Ski World Cup

Bormio-comunicato-stampa-2022-2023

Like every year, with the winter season just around the corner, the emotion is felt.

In contrast to the slow rhythms that characterize the autumn months, in the hallways of Bormio Ski you can feel a great excitement for the many innovations to come.

The famous ski area of Valtellina has already scheduled the next dates to be marked on the calendar: 3 December, the opening date of the ski season and 10 April, the last skiing day.

Bormio Ski World Cup: towards Milano Cortina 2026

Among the unmissable dates, there are also 28 and 29 December 2022, thus confirming the usual appointment with the FIS Alpine Ski World Cup.

The Men Downhill will be scheduled on Wednesday 28 December and on Thursday 29 December it will be the turn of the Super G. A must-attend event that will allow you to see live the strongest “jet men” of the moment darting on the snows of Bormio.

Since 1993 the organizational machine of the World Cup has chosen Bormio and the technical uniqueness of the Stelvio slope to crown the best athletes of the season.

A 3,250m long dive with 1,010m of vertical drop, the Stelvio is considered a legendary course.

A track highly praised by the organizers and acclaimed by the athletes themselves. A relationship of mutual respect consolidated over time.

The Stelvio has quite unique characteristics, so much so that Bormio has become an Olympic venue; in fact, all the men's alpine skiing races of the upcoming Milano Cortina 2026 Winter Olympics will be held here.

Dynamic Pricing and new website

But let's move on to the big news: Bormio Ski has been investing in the digital technology and bets everything on dynamic pricing.

Bormio Ski considers the concept of fixed rates to be outdated and embraces the dynamic approach already fully validated by the airline companies since the 1970s: the earlier you buy, the less you spend.

"The cost of living has increased in all sectors, including ours, and we have looked for a formula that would still allow users to contain expenses and be able to indulge in alpine skiing.

The online advance purchase of the ski pass allows you to access very advantageous rates while saving up to 25% of the list price.

All you have to do is buy the ski pass in advance by entering the virtual shop of Bormioski.eu. The website has been completely renovated in its graphic layout -  starting with the restyling of the Bormio Ski brand - and with an optimized experience to provide the user with what he wants in the easiest and most immediate way.

The user selects the dates of use of the ski pass and the system proposes a price for that moment, taking into account the days in advance of the validity date of the ticket and the number of reservations received for that ticket for that date. Obviously, the earlier the purchase is anticipated, the greater the convenience. Also, we will soon release a new function: a sort of traffic light in the legend that will indicate in a very intuitive way the most convenient days for skiing.

In addition to getting significant savings for users, we are sure that this process will also streamline the queues at the ticket offices and the ski day will start more easily. " says Fabio Giacomelli, spokesperson and Communication and Marketing Manager of Bormio Ski.

In any case, last-minute skiers can rest assured, it will still be possible to buy the ski pass on the spot at the ticket offices by paying the full rate.

For Bormio regular visitors, seasonal tickets have been confirmed with a pre-sale at advantageous conditions until 6 November. This solution rewards the most loyal skiers but also families, in fact with the purchase of an adult seasonal ski pass, the baby seasonal ski pass (for children born in 2015 or alter) will be free (in a 1: 1 proportion).

From this year, the Bormio Ski online shop will be the true virtual square of the snow experience where users will be able to find all the services for a perfect holiday on the snow.

Ski pass sale, hotel + ski pass holiday packages, ski lessons, ski gear rental, lunch at high altitude as well as the possibility of accessing exclusive events. All that just a click away.

Our winter password: FUN!

There will be opportunities for fun throughout the whole season.

The magic of night skiing, the thrill of skiing at dawn, the adrenaline of ski tests, the festive atmosphere of the snow villages will give you many moments of light-heartedness and a mountain of unforgettable memories.

In the Bormio ski area, thrill hunters will meet their match.

Bormio Ski is planning three Fun areas, in collaboration with the Austrian company Young Mountain Marketing, for entertainment on the snow for the whole family.

The fun areas 2022/2023 will all propose new courses, to allow even those who have already attended them to never get bored.

The renderings of the new Fun areas are unveiled below:

For the little ones, a wonderful novelty: goodbye to Gormiti, Trudi Park is here!

By the bottom station of the cableway a fun playground in the snow with the most loved plush animals for children. Here the little ones can slide and take their first steps on the snow.

And what about the ski gear rental? At Bormio Rental quality is at home: the renovated and enlarged rooms will house the best technical materials of the season by Rossignol, which can also be rented seasonally.

The ski gear can be left in heated and ventilated lockers in the new depots in Bormio and Bormio 2000. In addition to the rental service, Bormio Rental also offers specialized technical assistance.

Ultimately, next winter will bring with it a nice breath of fresh air, we just have to prepare the skis and wait patiently for the much loved December.

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