Have you ever heard of the video #defeatgravity? If the asnwer is no, then we would like to suggest you to immediately press "Play" on the video embedded here below ⇓.
Let the magical images inspire you of what has been the latest online video campaign of Bormio Bike which has launched the summer season 2016.
The video #defeatgravity: mountain biking is magic
The video was a production by Frame Visuals: Francesco and Andrea, two photographers and filmmakers from Bormio, with a great passion for the mountain and action sports.
The video #defeatgravity, published on July 21, 2016, has made more than 72 thousand views on our YouTube channel and more than 90 thousand on our Facebook page (of which 53 thousand from an online campaign).
The video's theme is gravity and the capacity to control it and defeat it. This ability is something that we can find in gravity mountain biking.
The main character of the story is an old magician who is acting within a room where the objects are floating in the air. A voice-over explains us what's going on:
"A story of dirt, green fields and rocks. Every place has its own secret. Its own magic. On top of Mount Vallecetta lives an old magician. For centuries he has controlled what happens on his slopes. Nothing happens withous his knowledge. Everything is the result of his will. "
"By secret alchemical formulas he created the components for the disciplines of mountain biking."
"Few dare to challenge the magician and his laws. However, the magical attraction of the mountain calls to defeat gravity."
The riders who, gradually, take the scene (first the downhiller, then the girl with the cross country mtb and finally the freerider) act under the impulse of the magician and their actions, rifed with a magical aura, defeat the law of gravity.
Behind the scenes: the filming techniques used in the video
Milky Way timelapse Bormio 3000 (00:12 - 00:16)
Francesco and Andrea took a photo of Bormio 3000's landscape during the day. Then using Photoshop they made the picture look like nighttime and they cut out the mountain, deleting the original sky.
In After Effects they added a timelapse of the Milky Way in ther possession in place of the original sky and in Davinci Resolve they fixed the colors of the picture and the timelapse to make everything look smooth.
This technique, instead of a simple timelapse, was used for the following reasons:
- the security of having a clear view of the mountain
- having the Milky Way in the right position
- the possibility to freely choose the framing
Framing of the magician with air floating objects (00:19 - 00:23)
On set the guys shot the magician at normale speed. Then, with the same exact framing, they shot the objects in slow-motion, one at the time, keeping them hung with a nylon cord.
In After Effects the object were cut out and a compositing with the magician's framing was made.
In Davinci Resolve everything was made more homogenized.
Passage from the magician to the rider (00:32 - 00:55)
Francesco and Andrea first shot the framing with the rider. Then, they shot it again in slow-motion to get the effect of the dirt falling from the sky.
The framing started from behind a black panel which had a twig attached to it. Moving the camera from top to bottom, the woods would get unveiled with the rider in action.
Later, again in slow-motion, the scene of the magician was shot, starting with the framing of the hand and going to black, behind the panel.
Lining up the two framings, the passage from the mountain hut to the downhill trail was made.
Night/day rider passage (02:18 - 02:28)
Same method used in the Milky Way timelapse but with a mask in After Effects to make the night enter the scene.
Behind the scenes: tons of hours of work
The video lasts only 2 minutes and 35 seconds which are ideal for a communication on social media. Such a short video took 72 hours of work!
- Pre-production (location scouting, props): 33 hours
- Shooting:
- 8 hours with the cross country girl and downhiller
- 5 hours with freerider
- 5 hours with magician
- Editing: 8 hours
- Special effects: 8 hours
- Color Correction: 5 hours
Behind the scenes: film equipment
- Cameras:
- Sony FS5
- Sony a6300
- Optics Canon and Zeiss
- Gimbal: DJI Ronin-M
- Slider: Shootools Camera Slider One 80
- Microphones:
- RØDE NTG3
- RØDE Videomic Pro
- RØDE SmartLav+
- Backpacks: F-Stop Loka
- Softwares:
- Adobe Premiere Pro CC 2015.3
- Adobe Photoshop CC 2015
- Adobe After Effects CC 2015.3
- Davinci Resolve 12.5
Bormio Bike and Frame Visuals would like to warmly thank everyone involved in this project!
- the riders Alessandro Pigorini, Virginia Sosio, Filippo De Lorenzi
- the magician Sergio Salini
- Chalet Teo & Marianna for the location
- the driver Cristian Salvadori
SEPTEMBER 28, 2016
