Bormio, the Spring Fun

Spring is just around the corner and with warmer temperatures, longer days and wonderful snow conditions we are about to see a fabulous end of season. FUN is the key word of this grand finale thanks to BeWhite and BormioSki which are presenting a brand new extraordinary calendar of après ski events and much more. The atmosphere is going…

Women’s Night

International Woman’s Day  is marked on March 8 and every year it reminds us of women’s economic, political and social achievements. For this occasion BormioSki has decided to move the day of night skiing this week on a Friday instead of the usual Thursday (from 8 to 11 p.m.)! For all women who will show up at the ticket…

BormioSki on your skin!

New wearing apparel signed by BormioSki! BormioSki is pleased to introduce BormioSki Wear-Man & Woman: Hooded sweatshirt, sweaters, T-shirts, polo shirts and hats! Sports wearing of quality to bring BormioSki always with you! Where can you find BormioSki Wear? at the store Celsino Sport on Street Btg. Morbegno 1 – at our ticket office in Bormio…

Bormio, worldwide vocation

Bormio, 03/31/2012 – Yesterday the World Cup athletes completed their four days of training here in Bormio to test the new materials of Nordica and Rossignol 2012/2013. Among them, coaches and brands the satisfation was big and the choice of Bormio fully paid off thanks to the great snow conditions and a finicky organization. The skiers who…

New website online!

Twenty days before expected, here it is the new webiste of BormioSki! There are a lot of new things we are sure you are going to like: links with Facebook and Twitter, a YouTube channel, RSS feed and the chance to make a comment on the most interesting news. The content will constantly be updated…

New brand Bormio Ski: the ski area of Bormio gets a new look

Società Impianti Bormio is about to launch the new winter season 2011/2012 with some big news, starting from a renovated image to display to custumers and consumers.

The ski area of Bormio has, a matter of fact, gotten a total new look presenting the new brand Bormio Ski. A total rebranding action which has involved many aspects of the company’s image:

  1. the name and logotype
  2. the symbol
  3. the management of the image (creation of a payoff, organization fonts and colors, values and company’s mission)
  4. new marketing and communication strategies (online precence mainly)

the new brand Bormio Ski