In Bormio the first ski lifts appeared in the 50s, from town level (1,225 m) to Ciuk (1,650 m). In 1966 the industrial manager Walter Fontana located the mountain Vallecetta from 2000 to 3000 meters as the perfect skiable zone for Bormio’s future. The higher elevation represented a better guarante for snow coverage. The first company of ski lifts in Bormio was born: SIB.
The first important job was the construction of the road that linked Bormio to Bormio 2000. In 1968 the first lift was built: the cablecar Bormio 2000 – Cima Bianca, still working, and many other followed.
In 1970 a second cablecar was activated (Bormio-Bormio 2000) and the hotel-restaurant “Girasole” was constructed. Bormio was able to prove itself as one of the most famous winter resort of the Alps.
In 1984 SIB took over another local lift company buying their lifts and building the cableway Bormio – Ciuk, essential to host the FIS Alpine World Ski Championships in 1985. From that time on the growth of the company has been unstoppable.
In 2001 three local businessmen bought the block of shares from the Fontana’s family.
In 2005 SIB hosted for the second time the FIS Alpine World Ski Championships and on this occasion it changed radically the structure of the ski area for what concerned new lifts (the cableway Bormio-Bormio 2000 and three high-speed quads), new and wide slopes, a snowpark and a new and more powerful snowmaking system.
In 2011 SIB changed look with a complete process of rebranding creating a new brand: Bormio Ski through which the company communicates all the corporate activities. In the era of web 2.0 the company can’t do without social networks and it is on the web where the company grows a profitable and mutual relationship with its clients.
In 2013 the cablecar Bormio 2000-Cima Bianca has been totally renewed and renamed “Whitelady3000”.
In the summer of 2014 the company opened a new bike park, named “Bormio Bike Park“, with mtb trails for cross country, freeride and downhill and a qualified mtb rental.
In the winter 2018/2019 Bormio Ski launched a new concept: the ski resort turning into a theme park on the snow. Services for families are the main focus and the new attractions of the Funslope represent the perfect match.
24 June 2019 is probably the most memorable date in all our history. In that day, IOC entitled Italy to host the 2026 Winter Olympics. The Stelvio slope was chosen to be the venue of all the men alpine ski races.
Let the story continue…