RDS PLAY ON TOUR 2018: A BORMIO LA SESTA TAPPA
L'edizione invernale di RDS Play On Tour, giunto alla sesta e penultima tappa, arriva in Valtellina sulle piste di Bormio il 24 e 25 febbraio. Animazione, playlist RDS 100% grandi successi, giochi sulla neve e molto altro ancora: questi gli ingredienti per un format di successo.
RDS Play on Tour: a Bormio 2000 con Petra Loreggian
Il villaggio RDS ti aspetta a Bormio 2000 dalle 9:00 alle 16:00 sia il sabato che la domenica con la conduttrice radiofonica Petra Loreggian. Il sabato pomeriggio dalle 17:30 presso il bar après ski Be White è in calendario un party ad alta gradazione musicale con un dj set esplosivo alla presenza dei conduttori RDS insieme ai dj del 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L’esperienza acquisita in questi anni ha portato alla realizzazione del più divertente, esclusivo e coinvolgente RDS Play on Tour che richiama l’attenzione oltre che degli appassionati anche di chi ama godersi la montagna senza dover per forza indossare una tuta da sci.
Il Villaggio RDS Play On Tour è un luogo di incontro, di animazione e di giochi che viene ospitato con entusiasmo dalle località invernali che hanno modo con la piattaforma RDS radio, web e social di promuovere oltre il comprensorio sciistico anche le soluzioni di attrazione dell’apres-ski.
RDS Play on Tour e Renault Italia
Abbiamo deciso di far provare l’esperienza Crossover/SUV Renault in un ambiente consono e avventuroso come la montagna – dichiara Francesco Fontana Giusti Direttore Comunicazione e Immagine Renault Italia – Renault offre una Gamma completa di Crossover/SUV fino ad arrivare al nuovo Pick-up di alto livello con Alaskan.
Inoltre, per coloro che effettueranno un test drive sulle vetture presenti, Renault metterà a disposizione un’offerta dedicata sull’acquisto di Nuovo Captur, Kadjar e Nuovo Koleos.È una sfida importante quella di organizzare nell’arco dell’anno due RDS Play on Tour– dichiara Massimiliano Montefusco General manager RDS – L’edizione invernale ha la forte personalità di attrarre e coinvolgere il pubblico anche quando le temperature consiglierebbero di rimanere in baita e rappresenta la sintesi di un impegno pressante di tutte le nostre strutture dall’area commerciale a quella organizzativa fino ai nostri animatori e conduttori che seguono il tour e scaldano il pubblico.
Dal punto di vista commerciale i partner possono usufruire della piattaforma web e social di RDS per incrementare i propri lead e creare maggiore engagement con il proprio target di riferimento.
12 FEBBRAIO 2018
Fonte: Ufficio Stampa RDS – Massimo Tesio
